Substitute “damn” every time you’re inclined to write “very.” Your editor will delete it and the writing will be just as it should be.
~Mark Twain

Sales people primarily do two things. We talk – and we write.

Talking seems to come fairly naturally to most people. We do it all the time with our family, our friends, our co-workers, and the people who cut us off in traffic. Writing, on the other hand, is an effort of will for most of us.

One of the things, then, that can truly make a sales person stand out is his or her ability to write. I’m not talking about 600-page novels or Hemmingway-esque soliloquies on the horrors of war. I’m just talking about clear, concise, and relatively interesting prose.

It’s not a bad idea to take a writing class at your local community college. Even if you don’t have the time for that, there’s one secret that can instantly transform your writing. It’s simply; “Write like you talk.”

For some reason, people think they need to throw four syllable adjectives, thousand-dollar nouns, and twisted syntax into every sentence they write. Don’t worry about those things – and don’t do them. Just tell me what you would if you were speaking to me, and more or less transpose that onto the page or email. I promise that I’ll understand – and I’ll consider you to be a pretty good writer.